USP: Connection to Austria and EXPO Themes / ALL ABOUT AUSTRIA

The illuminated canopy is visible from afar, and the red flooring on the forecourt leads visitors into the pavilion as if on a red carpet. After scanning the QR code on the pavilion's facade, visitors submit their video statement in response to the questions of the "People's Living Lab" and register for participation in the "Red Line." Upon entering the pavilion, visitors enter the central courtyard, from which all three exhibition spaces are visible. Visitors decide the order of their individual exhibition tour (without a predetermined sequence), intuitively following the "Red Line" parallel to the Austrian exhibitions "All About Austria," and playfully participating in the activities offered. The courtyard is intended as a communicative hub to which visitors can return again and again during their tour, linger, and find themselves reflected in their videos displayed on the chandelier. From here, visitors can either continue to the upper floor, where they can stroll along the leafy promenade, go to the Heurigen (wine tavern) and then continue up to the "First Top Bar," or exit through the shop on the ground floor. Direct "journeys" lead directly up to the Heurigen area and/or the First Top Bar, or direct access to the VIP area (White Cube) provides exclusive access to the innovation exhibition and all other areas of the pavilion.

There are three spatially and thematically interwoven exhibition concepts (see the "Exhibition Content" supplement):
- "All about Austria": Austria-specific contributions in the three exhibition rooms INNOVATION, NATURE, and CULTURE in the form of presentations on the

projection screens and a variety of activities, as well as Austrian examples in the context of AI and robotics on special wooden presentation furniture. (See detailed information under section 1.4)

- "Red Line": At interactive stations, visitors can visibly change the course of the red line with their assessments of relevant "Society 5.0" topics. They define which developments they approve of (positive) and which they perceive as problematic (negative). The "Red Line," which runs continuously along the floor of the pavilion with laser projections, moves immediately visibly in front of or behind the interactive station depending on the assessment – ​​positive/negative – which is backlit in green for predominantly "positive" assessments and in red for predominantly "negative" assessments. Statistical analyses are available to participating visitors after each day and at the end of the expo. (Data such as country of origin, age, gender, and mobile contact details can be provided for this purpose, if desired, after registration via the QR code located on the entrance façade.)

- "People's Living Lab": The visitor scans the QR code attached to the pavilion façade (while queuing) and provides their statement on a relevant future topic in the context of "Society 5.0" (AI, robotics, AR, VR, blockchain, IoT), as well as ideas, initiatives, and contributions to achieving the SDGs, e.g., regarding carbon neutrality, in the medical field, etc., in the form of a video message and transmits it via their smartphone. ("For me, Expo 2025 is...", "For the future of our society, it is important to me...", "My idea regarding SDGs and the Expo themes is..."). The videos appear on the "chandelier" consisting of displays in the central courtyard of the pavilion, where the respective visitor finds himself/herself, is encouraged to exchange ideas with other visitors on site, and thus becomes part of the "People's Living Lab." The content of the "Austrian Communications Initiative" launched in advance also flows into this and forms the basis of the installation.

The remarkable feature of our concept is the central courtyard as a valuable communication space where "innovation," "nature," and "culture" meet and where people come together. With its subtle composition of an Austrian village square and a traditional Japanese courtyard, the connection between Japan and Austria is tangibly represented. The "First-Top Bar" cut into the roof ridge provides another spatial highlight of the pavilion. In terms of content, the coherent interweaving of the Expo's themes with the Austrian contributions creates an interactive and intuitive visitor experience. The pavilion itself, a recyclable wooden modular structure, represents the attitude of responsible sustainability.